Thematic Areas

The 2021 edition will feature a new thematic area: Audio Experience, to be added to Digital Content, Technologies, Cultural Industries, Training and Literacies in Communication and Digital Marketing. Check here for details on submitting proposals to the congress.

    1. Digital Content

      Video games
      Mobile apps
      Out-of-Home Digital
      Business to Business
      Digital television
      Digital cinema
      Social networks

  • 2. Technologies

    Big Data
    Cloud Computing
    Augmented reality
    The streaming revolution
    Ubiquitous computing
    Smartphones and tablets


  • 3. Cultural Industries

    Policies in business and legal regulation of audiovisual media
    Professional profiles and employment in the current audiovisual era
    New languages in audiovisual media
    Audiovisual Ecosystems in local, regional, national and international level
    New formats in audiovisual media and on the Internet
    New theories, new concepts, new paradigms and new approaches in Audiovisual Communication
    The dissemination of scientific research on Audiovisual Communication
    Ethics of Audiovisual Communication: self-regulation codes and European Directive
    Analysis and semiotics of audiovisual and multimedia discourses
    New audiovisual research methods and techniques
    New agents in audiovisuals: Audiovisual Councils and Clusters
    Transmedia narratives
    Second Screen and the impact of the multitasking viewer
    Gamifying audiovisual consumption

  • 4. Training and Literacies in Communication 

    The challenge of communication training in the EHEA (European Higher Education Area)
    New content and training proposals in Communication Sciences degrees
    Teaching methodologies applied in Studies in Communication Sciences
    Discussing skills in the Communication Sciences studies
    Experiences and perspectives in the adaptation to the EHEA in Communication degrees
    Advertising and Public Relations, Journalism and Audiovisual Communication
    Methods in assessment teaching-learning process in the EHEA
    International experiences for adapting Communication studies in EHEA countries area.
    New training needs for new professional profiles
    Teachers facing challenges in EHEA: opportunities and challenges
    Research and scientific publications in Communication towards the EHEA
    The discipline of Documentation within Communication Sciences
    The importance of guidance and tutoring
    The new teachers training in the EHEA

  • 5. Digital Marketing and Communication Strategies

    Social Media: platforms
    Digital marketing: campaigns
    Digital advertising. Campaign design, programmatic advertising
    Loyalty and bonding strategies in digital environments
    ORM, Online Reputation Marketing
    Content management: creation, management and dissemination of content
    Social Media Marketing. Ads campaigns creation in social networks
    User Experience

  • 6. Audio experience

    Sound in the cinema
    Sound in television
    Sound in video games and immersive environments
    Sound maps and sound memory
    Urban media and listening experiences
    Sound technology and devices
    Music and soundtracks

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