Keynote speakers

24 June 9h30: Lyndsay Duthie


Chief Executive Officer
The Production Guild of Great Britain

24 June 18h00: David Hesmondhalgh


University of Leeds

25 June 9h30: Maria da Graça Carvalho


Member of the European Parliament
Full Professor at Instituto Superior Técnico

25 June 18h00: Miguel Ángel Vivas


Director & Scriptwriter “Extinction”,
“Tu Hijo”, “La Casa De Papel”


The 8th International Congress of Audiovisual Researchers will be held at Lusófona University, Lisbon, from 23 to 25 June 2021.

The main goal of this international congress is to develop understanding of the paradigm shift set in motion by Information and Communication Technologies (ICT) and the production of Digital Content.

Since 1997, this congress has brought together researchers, academics, professionals and students of Audiovisual Communication, aiming to reflect on and discuss the audiovisual sector from a holistic standpoint.  Past editions took place in Salamanca (1997, 1998), Madrid (1999, 2015, 2017), Huesca (2011) and Santander (2019).

For the 2021 edition, the theme will be “Audiovisual and Creative Industries - Present and Future”. Alongside recognizing the importance of thinking and debating  the challenges the audiovisual industry is facing today, mainly in the broader context of the creative industries, we also aim to promote the construction and consolidation of links between different sectors in the creative industries.

Thematic Areas

1. Digital Content
  • Video games
  • Music
  • Mobile apps
  • Editorial
  • Press
  • Out-of-Home Digital
  • Business to Business
  • E-content
  • Digital television
  • Digital cinema
  • Social networks
2. Technologies
  • Big Data
  • Cloud Computing
  • Augmented reality
  • Wearables
  • The streaming revolution
  • Ubiquitous computing
  • Smartphones and tablets
  • 3D
3. Cultural Industries
  • Policies in business and legal regulation of audiovisual media
  • Professional profiles and employment in the current audiovisual era
  • New languages in audiovisual media
  • Audiovisual Ecosystems in local, regional, national and international level
  • New formats in audiovisual media and on the Internet
  • New theories, new concepts, new paradigms and new approaches in Audiovisual Communication
  • The dissemination of scientific research on Audiovisual Communication
  • Ethics of Audiovisual Communication: self-regulation codes and European Directive
  • Analysis and semiotics of audiovisual and multimedia discourses
  • New audiovisual research methods and techniques
  • New agents in audiovisual: Audiovisual Councils and Clusters
  • Transmedia narratives
  • Second Screen and the impact of the multitasking viewer
  • Gamifying audiovisual consumption

4. Training and Literacies in Communication
  • The challenge of communication training in the EHEA (European Higher Education Area)
  • New content and training proposals in Communication Sciences degrees
  • Teaching methodologies applied in Studies in Communication Sciences
  • Discussing skills in the Communication Sciences studies
  • Experiences and perspectives in the adaptation to the EHEA in Communication degrees
  • Advertising and Public Relations, Journalism and Audiovisual Communication
  • Methods in assessment teaching-learning process in the EHEA
  • International experiences for adapting Communication studies in EHEA countries area
  • New training needs for new professional profiles
  • Teachers facing challenges in EHEA: opportunities and challenges
  • Research and scientific publications in Communication towards the EHEA
  • The discipline of Documentation within Communication Sciences
  • The importance of guidance and tutoring
  • The new teacher training in the EHEA

5. Digital Marketing and Communication Strategies
  • Social Media: platforms
  • Digital marketing: campaigns
  • Digital advertising. Campaign design, programmatic advertising
  • Loyalty and bonding strategies in digital environments
  • ORM, Online Reputation Marketing
  • Content management: creation, management and dissemination of content
  • Social Media Marketing. Ads campaigns creation in social networks
  • User Experience

6. Audio Experience
  • Sound in the cinema
  • Sound in television
  • Sound in video games and immersive environments
  • Sound maps and sound memory
  • Urban media and listening experiences
  • Sound technology and devices
  • Music and soundtracks

Deadline for abstract proposals:
March 8, 2021

Public notification of results:
March 23, 2021

Deadline for submission of full papers (for conference book):
May 15, 2021

Proofreading by scientific committee:
May 30, 2021

Deadline for submission of revised full texts (for conference book):
June 7, 2021

June 23, 2021

June 24 & 25, 2021









Academic Secretary


Lusófona University

Lusófona University is the largest private university in Portugal and is an integral part of the private and cooperative subsystem of Portuguese higher education. The name of the University derives from the expression "Lusofonia" which designates the common cultural and linguistic space demarcated by the use of the Portuguese language.


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